Usulan Customer Knowledge Management (CKM) Di Fitur Aplikasi Logistik di PT. X

Towards Customer Knowledge Management ( CKM ) : Where Knowledge and Customer Meet

According to the knowledge-based perspective of the firm and as a result of the shift from industrial to knowledge revolution, knowledge is an important asset that can be used as a tool to achieve a firm’s strategic goals in an effective way in order to achieve sustainability, competitive advantage, and other long-term benefits. On the other hand, the adoption of the “customer is the king/queen...

Il Birraio di Preston di Andrea Camilleri

Nella letteratura italiana degli ultimi decenni lo scrittore Andrea Camilleri rappresenta un caso raro di successo editoriale e di pubblico, con centinaia di migliaia di copie vendute, traduzioni in molte lingue, riconoscimenti e convegni in suo onore. Uno dei suoi titoli più noti è il romanzo storico Il Birraio di Preston. Lo scrittore è diventato famoso presso il grande pubblico inizialmente ...

Knowledge, Di¤usion and Reallocation

Knowledge Management ( CKM ) : Perspectives & Practices

While Customer Relationship Management (CRM) refers to building strategies and tools for managing relationships with customers, Customer Knowledge Management (CKM) refers to strategies that help companies derive valuable insights about customers that get stored in the form of customer data / information to be shared across the value chain, which when preserved would become a knowledge repositor...

Strategies of Knowledge and Customer Relationship Management

In recent years, companies have integrated their customer relationship management (CRM) and knowledge management (KM) efforts because they realize that KM plays a key role in CRM success. Both knowledge management (KM) and customer relationship management emphasize the allocation of resources to business supportive activities to gain competitive advantages. The aim of this study is to inves...